Commercial: Campaigns & Concept Development
Here are select examples of my commercial storytelling and campaign work, including multi-channel campaigns and brand concept development.
Story Bible - Products of Destruction
2500 Words | Research
Feature Film known as Products of Destruction. It details and outlines the characters, culture, history, landscape, and other aspects of the story's "world" and would be used by the writers and production crew to maintain continuity and consistency over the course of the project.
Beast Power Fitness – 4-Week Spec Campaign
Total campaign word count: 1,278 words (10 ads, 6 formats)
Multi-channel campaign featuring landing page, email series, energy blast, and ad copy for Facebook & Google.
Formats Included:
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Landing Page (459 words)
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Email Newsletter - Standard (163 words)
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Email Newsletter - Mobile (84 words)
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Energy Blast (Promo, 91 words)
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Ad Copy (PDF: 3 Facebook Ads & 3 Google Ads – Text Only)
First image of spec landing page for a fictional gym named "Beast Power Fitness."
First image of spec landing page for a fictional gym named "Beast Power Fitness."
Headspace – Homepage Rewrite (Spec Project)
540 words | Copywriting
This rewrite reimagines Headspace's homepage with a more empathetic, human voice – emphasizing emotional benefits like calm, focus, and rest over features. The goal: make visitors feel understood in 3 seconds.
SEO Blog • Mindfulness & Wellness Niche
283 words | Copywriting
A short-form SEO article designed to demonstrate keyword strategy and reader engagement within the wellness space.
LaunchPad – SEO Product Page (Spec)
233 words | Copywriting
An SEO product page created for a fictional online tech course teaching beginners how to use AI tools and automation. Focused on blending clarity, persuasive messaging, and search optimization to show how storytelling can drive conversions.
E-Book Press release
498 Words | Copywriting
A press release written to solicit reviews for the published e-book Life from an Urban Lens.